| Who regulates the site | State bar rules, modelled on ABA Rules 7.1-7.3. New York requires the words 'Attorney Advertising'. | Solicitors: the SRA. Barristers: the Bar Standards Board. Both publish transparency rules for websites. | Government of Dubai Legal Affairs Department for onshore; DIFC Courts register practitioners for the free zone. | State bodies under the Legal Profession Uniform Law - VLSB+C in Victoria, the Legal Services Commission in Queensland. |
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| What the footer must say | Principal office; prior-results disclaimer; board-certification status (Texas); fee claims qualified. | 'Authorised and regulated by the SRA' with number; company details; the SRA badge; complaints and Legal Ombudsman. | Licence number; that the firm is a legal consultancy; how onshore advocacy is provided. | 'Liability limited by a scheme approved under Professional Standards Legislation'; ABN; principal's name. |
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| What the lawyers are called | Attorneys. 'Specialist' only with certification. | Solicitors, or barristers - never interchangeably. 'Partner' has a defined meaning in an LLP. | Legal consultants. 'Advocate' is reserved for licensed UAE nationals with rights of audience. | Solicitors, or lawyers. 'Accredited Specialist' only via a law institute scheme. |
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| Fees on the page | Allowed, including contingency - but 'no fee unless we win' needs the costs disclosure. | Required for in-scope services under the Transparency Rules, with VAT and disbursements stated. | Allowed; in AED; VAT at 5% stated. | Allowed; GST-inclusive; a costs agreement before any work regardless. |
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| Cookies and privacy | State-by-state; a privacy policy and accessibility statement are the norm. | UK GDPR and PECR: consent before non-essential cookies, refusing as easy as accepting. | Federal data protection law; a privacy notice, and consent for marketing. | Privacy Act; a privacy policy is expected. Cookie banners are not mandated. |
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